Many business owners think they only need to advertise when having a sale. However, according to Michael Corbett, author of “The 33 Ruthless Rules... Read More.
There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your... Read More.
Have you ever watched a train begin to move? The engine fires up and the train begins to move forward, slowly at first, then... Read More.
Why is it that many advertisers want their commercials to sound like commercials? You know the kind – “tell everyone I’ve been in business... Read More.
Why Advertise Frequently and Steadily? Some advertisers think it's simply a proposal to spend more money. In fact, there's a science behind it that... Read More.
Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true. The Federal Trade Commission, who... Read More.
There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve... Read More.
Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in... Read More.
Advertising Creates Store Traffic: Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who... Read More.
By John Pellegrini Have you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is... Read More.