Director of Client Success
Priority Media (Sunny 106, Connect FM & Priority Digital Services) is a fun, fast-paced and creative place to spend your workday. You create your... Read More.
Author: Jay Philippone
Executive Administrative Professional
Do you dot your I’s and cross your T’s in everything you do? Do you believe the big picture starts with the... Read More.
If Your Doors Are Open, You Should Be Advertising
Many business owners think they only need to advertise when having a sale. However, according to Michael Corbett, author of “The 33 Ruthless Rules... Read More.
Budgeting Ad Costs for a New Business
"Build it and they will come"... a motto which is the downfall of many new small businesses.
Don’t Spread Your Advertising Too Thin
There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your... Read More.
Ebbinghaus Curve of Forgetfulness
Have you ever watched a train begin to move? The engine fires up and the train begins to move forward, slowly at first, then... Read More.
Avoid Clichés in Your Ads
Why is it that many advertisers want their commercials to sound like commercials? You know the kind – “tell everyone I’ve been in business... Read More.
Why Advertise Frequently and Steadily?
Why Advertise Frequently and Steadily? Some advertisers think it's simply a proposal to spend more money. In fact, there's a science behind it that... Read More.
Something Every Advertiser Should Know
Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true. The Federal Trade Commission, who... Read More.
93% of Adults Tune In to Radio Every Week!
93% of Adults listen to Radio every week and Radio dominates all electronic media in reaching adults during the day. Click here for colorful video comparing Radio... Read More.
Reasons to Not Advertise
There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve... Read More.
Creating a One-Of-A-Kind Radio Ad
Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in... Read More.