FM/AM Radio Leads in Cross-Generational Reach
A great piece by Radio Online from Katz Radio Group that showcases that AM/FM is leading in media platform reach. Read more below:New... Read More.
Ad Tips
Radio Ads Double the Impact of Social Media Advertising
Reported by Cameron Coats of Radio Ink.How much power does a social media ad have? A lot more with radio behind it, according... Read More.
By Sticking To ‘Fact-Based, Unbiased Journalism,’ Local Radio News Leads All Media In Credibility.
Reported by: InsideRadio.comResults of an Audacy survey show that 85% of consumers find local radio the most trusted news source, ahead... Read More.
Advertising Case Study: How A Local Business Reached The Top Using Radio
Written by: Inside Audio Marketing. The original Article can be found here.
It’s a classic story of how a small company grew to be... Read More.
Radio Takes A Digital Audio Lead Over Pureplays In Edison Data
While smart speaker ownership has plateaued since the pandemic, the platform still has an important role to play in radio listenership. This comes as... Read More.
Budgeting Ad Costs for a New Business
"Build it and they will come"... a motto which is the downfall of many new small businesses.
Why? "They" often don't know you exist! Ideally,... Read More.
Don’t Spread Your Advertising Too Thin
There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your... Read More.
Ebbinghaus Curve of Forgetfulness
Have you ever watched a train begin to move? The engine fires up and the train begins to move forward, slowly at first, then... Read More.
Avoid Clichés in Your Ads
Why is it that many advertisers want their commercials to sound like commercials? You know the kind – “tell everyone I’ve been in business... Read More.
Why Advertise Frequently and Steadily?
Why Advertise Frequently and Steadily? Some advertisers think it's simply a proposal to spend more money. In fact, there's a science behind it that... Read More.
Something Every Advertiser Should Know
Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true. The Federal Trade Commission, who... Read More.
93% of Adults Tune In to Radio Every Week!
93% of Adults listen to Radio every week and Radio dominates all electronic media in reaching adults during the day. Click here for colorful video comparing Radio... Read More.